Get rinsed.
Client
Swish
scope
Identity
Illustration
Strategy
Digital
All Projects
sector
Automotive
As higher density housing spreads through our major cities, the coveted drive-way space to keep your car looking swish has become squeezed. Self-serve car wash centers provide a more convenient, environmentally friendly service that's more fun than you think. The category was begging for some differentiation and a brand that could express that satisfying feeling of getting your car feeling fresh. Enter Swish, a fun and nostalgic brand that points to that sense of convenience and grabs your attention among a swath of competing highway offers.
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Credits
daymark
Creative Director:
Alexander Wastney
Team members:
Thomas Casey
Contributors:
Thomas Casey
Photography:
typefaces
Maxx by 205TF
Interstate by Adobe Fonts
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