Your champion in property
Client
Faisandier
scope
All Projects
Identity
Strategy
Digital
sector
Property
The Background
Faisandier is a family-run property developer redefining what home ownership means for everyday New Zealanders. In a market dominated by quick-turn profit-driven developers, Faisandier’s mission is to guide people into their first home with clarity, education, and genuine care. They specialise in multi-unit residential developments, creating well-designed, affordable, and modern townhouses built for long-term living.
The Strategy
Our task was to distil Faisandier’s values and vision into a brand that could cut through industry scepticism and resonate with Kiwi home buyers. We anchored the brand strategy on their founding principle: to be “your champion in property.” We positioned Faisandier as supportive, transparent, and down-to-earth — the opposite of the “old construction boys.” The big idea, Here’s Home, was created as a unifying expression of belonging and possibility — a phrase that signals both achievement and reassurance. Their voice was defined as straight-up, empowering, and optimistic — a tone that feels approachable and human, while carrying authority.
The Solution
We created a brand identity that brings Faisandier’s purpose to life with clarity and confidence. A refined wordmark and “home” icon provide a bold, distinctive core, supported by a palette of Valley Green, Charcoal and Project White with warm accent tones. The Polar type family adds a balance of confidence and approachability, while horizon-inspired patterns and illustrations reinforce themes of journey and partnership. Clear messaging — from “The price is the price” to “We stick the landing” — ensures Faisandier’s values of trust, transparency and support shine through at every touchpoint, from signage to customer communications.
The Outcome
The result is a confident new brand that positions Faisandier as a trusted, people-first developer. With Here’s Home as its rallying cry, the brand empowers buyers to take their first steps on the property ladder feeling informed and supported. Visually, the identity is distinctive, modern, and flexible across every touchpoint — from signage and brochures to digital and site environments. The new brand not only challenges perceptions of property developers but also provides Faisandier with the tools to consistently communicate their difference, scale their impact, and deliver on their mission of building the new Kiwi dream.
Credits
Illustrator: Lourenço Providência
Polar by frostype
Seabirds by 205tf
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