Coffee for the curious
Client
Folk
scope
All Projects
Identity
Illustration
Packaging
sector
Retail
Despite having a great product and a strong community following, the brand wasn’t effectively communicated through its packaging. Folk are passionate about fostering a community around their coffee and wanted the brand to embody this sense of connection and presence. The concept revolved around the metaphor of the lantern, symbolising attraction, connection, and the warmth of community, resonating with our client's love for being fully present in the moment and environment, like being around a campfire. The idea was to depict coffee as a connection point between people, fostering relationships and community. Good coffee, according to Folk, should be accessible and educational, empowering the community.
Credits
Compadre by Ohno type
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