Shade that fits
Client
Archgola digital
scope
Digital Strategy
UI Design
UX Design
sector
Retail
The Background
Archgola is a household name in New Zealand, renowned for high-quality outdoor shelter solutions. Despite their market-leading position and nationwide network of expert licensees, their existing digital presence was heavily product-focussed rather than customer-centric. The previous website functioned primarily as a technical brochure, failing to establish an emotional connection with homeowners or reflect the aspirational lifestyle that an Archgola canopy enables. Daymark was tasked with evolving the brand from a functional manufacturer into a trusted lifestyle partner, ensuring the digital experience matched the premium quality of their physical products.
The Strategy
Our strategy was built on a deep understanding of the diverse motivations within the New Zealand homeownership landscape, from first-time buyers looking to add value to retirees seeking low-maintenance comfort. We identified that while brand awareness was high, potential customers lacked clarity on product differentiation and the specific benefits of the Archgola process. The core of our approach was to 'lead with lifestyle and support with function', moving away from feature-heavy messaging toward storytelling that resonates with how Kiwis actually live. This meant shifting the 'North Star' objective toward owning the category by becoming the most loved provider of stylish outdoor solutions in the country.
The Solution
The resulting UX/UI design is a seamless, high-performance experience that guides users from initial inspiration through to qualified enquiry. We designed a customer-focused information architecture that prioritises intuitive navigation over technical jargon. A key component of this digital evolution was the development of the Style Visualiser Tool, a bespoke UX concept that allows prospective customers to envision canopy variations on homes similar to their own. Central to this experience are the 3D renders and video walkthroughs we developed. Because high-quality photography of every product variation in every setting is difficult to capture, these renders serve as a vital tool for simplification. They allow the user to focus on the form and fit of the product without the visual noise often found in real-world photos. By using a layered image system and motion examples, we enabled users to visualise material changes—such as roof tints and joinery colours—instantly and clearly, providing a level of product education that photography alone cannot achieve.
The Outcome
By integrating our previous branding work into a modern, experience-driven website, we have successfully repositioned Archgola as a category leader in the digital space. The new platform does more than just showcase products; it serves as a practical tool that supports the sales network by delivering better-qualified leads. Visitors are now greeted with a visually inspiring, mobile-optimised journey that clearly communicates the brand's heart: that outside is better. This transformation ensures that the purchase decision is effortless for the customer, providing Archgola with a robust digital foundation to continue their growth as New Zealand's premier outdoor living solution provider.
Credits
Website development: Ingot
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