Property with purpose.
Client
Elaman
scope
Identity
Digital
Strategy
All Projects
sector
Property
Based in Tāmaki Makaurau, Elaman is a property development company who's ethos centres on creating purposeful, aspirational spaces that enrich lives. Their team prioritises people, integrity, and design excellence, aiming to exceed expectations and build lasting partnerships. The Elaman property brand embodies a narrative of confident simplicity, sophistication, and credibility. The Elaman wordmark is set in Söhne, a typeface renowned for its modern elegance and timeless appeal. The considered balance of letterforms within Söhne creates a sense of minimal sophistication, mirroring Elaman's commitment to refined aesthetics. Attention to detail is paramount in the Elaman brand identity – a subtle modification of the full stop, rendered perfectly square, serves as a distinctive element that subtly references the brand's hero framing device. This detail not only adds visual interest but also reinforces Elaman's commitment to meticulous craftsmanship and thoughtful design.
Credits
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