Pizza, Pasta, Wine etc.

Client

Reggie's

scope

All Projects

Digital

Identity

Illustration

Interior by Designwell

Motion

Naming

Strategy

Packaging

sector

Hospitality

Perched atop the Made development in Hamilton East, Reggie’s is the newest addition to the precinct's dining scene, offering some of the best riverside views in town. With an approachable, unfussy take on Italian dining, Reggie’s pairs friendly service with a beautiful space and great atmosphere. The brand strategy captures this balance perfectly, positioning Reggie’s as “chill enough for kids, nice enough for your hot date.” The result is a bold yet casual identity that’s high-quality yet playful. The primary wordmark is a custom script, featuring cheesy curves and saucy swashes that celebrate the charm of hand-painted signage often seen in classic Italian restaurants. The animated version, inspired by melting cheese, adds a fun and distinctive touch, reflecting the restaurant’s warm and laid-back vibe.

Reggie's

Sector

All Projects

Digital

Identity

Illustration

Interior by Designwell

Motion

Naming

Strategy

Packaging

Hospitality

Scope

Overview

Perched atop the Made development in Hamilton East, Reggie’s is the newest addition to the precinct's dining scene, offering some of the best riverside views in town. With an approachable, unfussy take on Italian dining, Reggie’s pairs friendly service with a beautiful space and great atmosphere. The brand strategy captures this balance perfectly, positioning Reggie’s as “chill enough for kids, nice enough for your hot date.” The result is a bold yet casual identity that’s high-quality yet playful. The primary wordmark is a custom script, featuring cheesy curves and saucy swashes that celebrate the charm of hand-painted signage often seen in classic Italian restaurants. The animated version, inspired by melting cheese, adds a fun and distinctive touch, reflecting the restaurant’s warm and laid-back vibe.

Credits

daymark
Creative Director:
Team members:
Jackson Croucher, Alexander Wastney, Jason Tiller, Charlotte Lowe, Essi Airisniemi
Contributors:
Photography:
typefaces

Eva by Vocal Type

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